Monthly Archives: May 2012

All is not what it seems: how throwing away the stimulus material can help you get more out of your research

Do you wish research respondents would engage with your brand positioning concepts more meaningfully? Best not to show them any. How many times have you been frustrated at the way respondents react to your carefully crafted strategic concepts in research?  You’re sitting there … Continue reading

Posted in Brand positioning, Brand strategy, Market research, Qualitative research | Tagged , , , , , | 1 Comment