Category Archives: Business management

Why would a market researcher tell you not to commission market research?

We all know Lord Leverhulme’s pronouncement that ‘Half the money I spend on advertising is wasted, and the problem is I do not know which half’.  You might expect me to suggest that the good Lord would have known ‘which … Continue reading

Posted in Advertising, Brand positioning, Brand strategy, Business management, Communications, Consumer insight, Market research, Marketing, Qualitative research | Tagged , , , | 1 Comment

Let’s talk about growth

Agencies talk about using creativity to drive business, but are mostly passive servants of their clients’ cost-cutting agenda.  Does it have to be that way? I’m no economist, but I guess I’m not wrong in understanding that a business has … Continue reading

Posted in Brand development, Brand strategy, Business management, Consumer insight, Marketing, Uncategorized | Tagged , , , | Leave a comment

Whatever happened to thinking?

A few years back I met with a client to discuss the set up of a vital and highly demanding strategic research project for one of the world’s biggest brands.  I was under huge pressure to complete the project in … Continue reading

Posted in Brand strategy, Business management, Market research, Marketing | Tagged , , , , , | 1 Comment

Our mission is to annoy

The effect of a business’s mission statement can be the opposite to that intended, creating cynicism and demotivation. We have all been there: the company’s office with its brave new mission statement proudly displayed on the reception wall; the departments … Continue reading

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