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Category Archives: Business management
Why would a market researcher tell you not to commission market research?
We all know Lord Leverhulme’s pronouncement that ‘Half the money I spend on advertising is wasted, and the problem is I do not know which half’. You might expect me to suggest that the good Lord would have known ‘which … Continue reading
Let’s talk about growth
Agencies talk about using creativity to drive business, but are mostly passive servants of their clients’ cost-cutting agenda. Does it have to be that way? I’m no economist, but I guess I’m not wrong in understanding that a business has … Continue reading
Whatever happened to thinking?
A few years back I met with a client to discuss the set up of a vital and highly demanding strategic research project for one of the world’s biggest brands. I was under huge pressure to complete the project in … Continue reading
Our mission is to annoy
The effect of a business’s mission statement can be the opposite to that intended, creating cynicism and demotivation. We have all been there: the company’s office with its brave new mission statement proudly displayed on the reception wall; the departments … Continue reading