Category Archives: Uncategorized

I’m a celebrity (in an ad), get me out of here

Why do we love some ads featuring celebrities and hate others?  Is resorting to celebrity endorsement the lowest form of advertising, a substitute for a real idea, or can using a celebrity make an idea and a brand come alive?  … Continue reading

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How a ceramic pig changed my life

Waves of nostalgia wash over me when I see images of the piggy banks that NatWest has resurrected for its children’s account.  In a previous life as (whisper it) an account man at Leo Burnett, I was part of the … Continue reading

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A false god

Customer segmentation algorithms rarely work for qual recruitment – but is there a deeper problem? My heart sank the other week when I was asked to use a customer segmentation algorithm to recruit respondents for this week’s groups.  I’ve been … Continue reading

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Ordinary people in original thinking shock

There is a view, widespread amongst creative communications agencies, that consumers have a strong preference for the familiar, making it difficult for genuinely original ideas to emerge successfully from development research and biasing the output in favour of tired and … Continue reading

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