Tag Archives: Behavioural Economics

Movement vs Consumer.ology

So, Campaign published my letter (coincidentally enough, under one from my former boss at GGT, ‘Legsy’) in the 18th April edition. It was a riposte to the article in Campaign on 28th March by Philip Graves entitled ‘Brands Behaving Badly’, in … Continue reading

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How crowd sourcing, neuroscience and behavioural economics are changing everything… or maybe not

TV is dead. The world is in Beta. It’s all about multi-screening. What’s our ‘social’ strategy? Crowd sourcing is the way forward. ‘Advertising’ is dead. The world of marketing and communications can’t get enough of Bright Shiny Baubles. Ours is … Continue reading

Posted in Advertising, Brand positioning, Brand strategy, Communications, Consumer insight, Creative development, Market research, Marketing, Qualitative research | Tagged , , , | 3 Comments