Tag Archives: brand marketing

What do you do when your agency can’t produce the goods?

When a brand’s advertising has consistently underperformed for years, the marketing team’s instinct is usually to blame its agency. But the culprit is often closer to home. A new client came to me last year with a problem. Their iconic … Continue reading

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Whatever happened to thinking?

A few years back I met with a client to discuss the set up of a vital and highly demanding strategic research project for one of the world’s biggest brands.  I was under huge pressure to complete the project in … Continue reading

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