Tag Archives: Consumer.ology

Movement vs Consumer.ology

So, Campaign published my letter (coincidentally enough, under one from my former boss at GGT, ‘Legsy’) in the 18th April edition. It was a riposte to the article in Campaign on 28th March by Philip Graves entitled ‘Brands Behaving Badly’, in … Continue reading

Posted in Advertising, Qualitative research | Tagged , , , , | Leave a comment