Tag Archives: creative propositions

What do you do when your agency can’t produce the goods?

When a brand’s advertising has consistently underperformed for years, the marketing team’s instinct is usually to blame its agency. But the culprit is often closer to home. A new client came to me last year with a problem. Their iconic … Continue reading

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If you don’t ask, you’ll never know: the powerful inspiration for brand communications that marketing ignores

I’ve been reading ‘Creative Mischief’ by Dave Trott, a collection of observations, recollections and anecdotes that’s a treasure trove of basic truths about advertising and the creative process.  It’s insightful, inspiring and entertaining in equal measure. I was fortunate enough … Continue reading

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